Following the constant strive of the modern people for healthy life and natural beauty, together with the current trends for development of environmentally friendly cosmetics, the company’s philosophy is built and based on general principles:
We create a unique collection of high quality cosmetic products, which we truly like and believe in!
We carefully select all the ingredients, aiming at efficiency and expected result through balance and harmonic synergy between the unique qualities of the Bulgarian natural ingredients and the latest advances of the high technology!
We are responsible and don’t allow compromises, granting our consumers high and stable quality of the manufactured products, providing tight control and strict compliance with the requirements and the GMP!
We try to offer to the Bulgarian consumers high quality modern and efficient cosmetic products at a reasonable and affordable price!
We do not conduct animal testing! Products’ clinical tests are conducted by volunteers – employees and consumers-fans of the brand under strict medical supervision!
We build a society of supporters by initiating and supporting meaningful, reasonable and moral social causes which have a positive impact on the health, education and consciousness of the society or its individual members.
Our motto is:
Keeping and developing the natural beauty through maximally using the unique properties and the variety which the Bulgarian nature and the modern science offer us!